Your business can now have a claimed, verified listing inside ChatGPT, the same way it has a Google Business Profile. OpenAI calls the tool Business Hub and opened it in beta on November 10, 2026. Our team has already taken several client profiles through the claim, so this guide follows the real screens in the order you will see them.
What you need before you start
- A company ChatGPT account. Whoever claims the listing becomes its admin and is the one who invites everyone else.
- A way to verify. Either access to the phone number shown on the listing, or access to the DNS settings for your website domain.
- The owner’s time after approval. There is an ID check that can ask for a government-issued ID, business registration details and proof of authority.
- A listing that already exists. For now, local businesses can only claim an existing U.S. listing. If ChatGPT does not have one for you, you cannot create it yet.
Claiming your business in ChatGPT: the 8 steps
Step 1: Open Business Hub and find your business
Log in to ChatGPT on the web and choose Business Hub in the sidebar, or go directly to chatgpt.com/business-hub. Enter your business name in the search box.
Step 2: Choose your listing and click Get started
Select the result that is actually yours. Confirm the name, address and website before moving on. ChatGPT then shows what a claim gives you: a count of how often your business is mentioned, the ability to keep your business information current, and a business agent. Click Get started.
Step 3: Confirm the managing account and accept the Terms
The next screen names the account that will run the profile (“You can manage this profile with your current account”). Check that it is the company login and not someone’s personal one. Clicking Continue means you accept OpenAI’s Businesses in ChatGPT Terms.
Step 4: Pick a verification method
Every client claim we have done so far showed two choices: Business phone and Website domain. OpenAI’s setup guide also mentions business email and Shopify, which appear only where they apply to your business.
Option A: Business phone
- Choose Business phone, then Continue.
- Pick a text message (SMS) or an automated voice call and select Get code.
- Type in the code that arrives at the number on screen.
The code is sent to the number on the listing, not to your cell. If that number is a call tracking line, an answering service or the front desk, warn whoever picks up that a code is on its way.
Option B: Website domain (DNS TXT record)
- Choose Website domain, then Continue.
- Copy the TXT record ChatGPT gives you: type, name or host, and value, character for character.
- Add the record where your domain’s DNS is managed. If a web host or agency handles DNS, forward the record to them.
- Allow time for DNS to update, go back to ChatGPT and select Verify domain.
The screen says “DNS or your website”, but the DNS TXT record is the only website method OpenAI documents. It is the route we take whenever we already manage a client’s DNS, since nobody has to be standing by the phone.
Step 5: Wait for OpenAI’s decision
OpenAI reviews every claim and replies by email, either with a decision or a request for more information. You can cancel the claim from Business Hub while it is still under review.
Step 6: The owner completes identity verification
An approved claim is not a finished one. Until identity verification with Persona is complete, you cannot publish changes, see insights or create a business agent. Persona may request a government-issued ID, business registration information and proof that the person is authorized to represent the business. That makes this the owner’s step, not the agency’s. The blue check shows on the profile once Persona approves.
Step 7: Add your team and your agency
The admin who claimed the business can invite teammates in Business Hub and give an agency access to manage it. Everyone uses their own ChatGPT account. How we set it up for clients: the owner claims from a company account, passes the ID check, then adds the office manager and our team.
Step 8: Update the profile and open Insights
After verification you can edit the website, business description, service category, logo and cover photo, along with policies and other optional details. Keep your name, phone and address or service area identical to your Google Business Profile and your website; OpenAI requires this information to be truthful and current. Edits are reviewed by OpenAI before they go live.
Insights covers the past 28 days and reports mentions, website clicks and discovery topics. For a local business, a mention is counted each time ChatGPT shows your location as a result, whether or not anyone clicks. An empty number is not a zero. It can mean activity has not yet reached the reporting threshold.
Troubleshooting
| Problem | What to do |
|---|---|
| Someone else already claimed your business | Open the profile, select the more options menu (•••), choose Dispute ownership and verify with Persona. |
| You see “Contact support” | The listing is locked. Select Contact support to request access. |
| Your business does not show up in search | Local businesses can only claim an existing U.S. listing for now. |
| The domain will not verify | Confirm the host and value match exactly, give DNS more time, then try Verify domain again. |
| You have more than one location | Claiming the main brand does not cover its locations. Each one is claimed separately. |
Know this before you claim
- A claim does not guarantee more visibility in ChatGPT’s answers, and advertising does not influence those answers.
- Business agents are currently limited to U.S. ecommerce and online service businesses with a website. Local service companies cannot publish one yet.
- The Terms grant OpenAI a perpetual, irrevocable license to your basic business details and allow OpenAI’s AI assistant to call your business on behalf of ChatGPT users.
- Once a profile is published, OpenAI Support cannot delete or hide it.
Want us to claim your ChatGPT profile for you?
Everyday Media Group claims and sets up Business Hub profiles for local businesses as part of our Google Business Profile and AI search optimization work. Your owner handles the ID check. We handle everything else.
Get my free audit or call 817-795-5050.
After the claim: how the profile helps and what to do with it
Claiming is step one. Below is what a verified profile gives a local business and the routine we run for clients once it is live.
What a claimed profile gives you
- Control over your own information. You manage the website, description, service category, logo and cover photo. Before the claim, ChatGPT assembled your listing from other sources without your input.
- A verified badge. The blue check tells customers your identity verification was approved.
- ChatGPT numbers you can track. Insights shows how often ChatGPT displayed your business, how many people clicked to your website and which topics you appeared for. None of this was visible before.
- A view of what people ask. Discovery topics show the themes of the answers that mentioned you, which points to the services and questions your website should cover.
- A head start. OpenAI plans to bring Businesses in ChatGPT and business agents to more markets and categories. A profile claimed now is already in place when your industry is added.
One limit to be clear about: claiming does not promise more visibility or a higher spot in ChatGPT’s answers. It makes your information accurate and your results measurable. The rest still comes down to your reputation and your website.
The monthly routine
- Match name, phone, address or service area and hours exactly to your Google Business Profile and website.
- Write a plain description: what you do, your main services and the area you serve.
- Upload your logo and a cover photo of your own team or work. No stock images.
- Review Insights every 28 days and record mentions and website clicks beside your calls and booked jobs for the same period.
- Build website pages and FAQs from your discovery topics, so ChatGPT finds a clear answer from you on subjects it already ties to your business.
- Update the profile the same day something changes, such as a phone number, hours or a new service. The Terms require it to stay current.
- Confirm your website allows OAI-SearchBot, the crawler OpenAI uses to show websites in ChatGPT search. Sites that block it do not appear in ChatGPT search answers.
Frequently asked questions
How do I claim my business on ChatGPT?
Open Business Hub in the ChatGPT sidebar, search for your business, select the listing and click Get started. Confirm the managing account and choose a verification method. OpenAI reviews the claim, and then the owner completes identity verification with Persona.
How do I verify my business in ChatGPT?
On the client profiles we claimed, ChatGPT offered a code sent to the business phone by text or call, or a DNS TXT record added to the website domain. OpenAI also lists business email and Shopify where available.
Who has to complete the identity verification?
A person who can prove they are authorized to represent the business. Persona may ask for a government-issued ID, business registration and proof of authority, so in practice it is usually the owner.
Can I give my agency or employees access to Business Hub?
Yes. The admin who claimed the business can add teammates and grant an agency access. Each person signs in with their own ChatGPT account.
Can I add a new listing if ChatGPT does not have my business?
Not yet. Local businesses can currently claim only an existing U.S. listing.
Does claiming my business help it rank in ChatGPT?
Not directly. OpenAI states that claiming does not guarantee increased visibility or control over ChatGPT’s independent recommendations.