Cost per lead down while volume climbed

Since Andy's joined us, the goal has been to increase their volume of leads while decreasing their cost per lead. That is usually difficult, because as competition grows most advertisers see cost per lead rise rather than fall.

Everyday Media Group's Google-certified pay-per-click team carefully implemented, monitored, and edited Andy's ad campaigns to ensure every potential lead was squeezed out of the marketing dollars spent.

Year after year we exceeded our own goals, decreasing Andy's cost per lead from $21.96 in 2019 to $17.53 in 2022 while growing total leads from 2,975 to 4,565.