Conversion rate nearly doubled in one season

Bickel Roofing's goal with pay-per-click was to generate consistent short-term leads on their target keywords. From the start of the paid campaign, the focus was on reducing cost per conversion while keeping leads steady.

By fine-tuning the paid strategy, we consistently reduced the cost per click and expanded the reach of Bickel's ads, monitoring the campaign continuously to act on new data and implement changes quickly.

Using data to focus the campaign on maximum reach, we consistently generated leads for Bickel Roofing while reducing the cost per conversion. Conversion rate climbed from 17% in May to 30% in August, with monthly leads growing from 64 to a peak of 108.