Authority built in a highly technical vertical

As a provider of medical and surgical products and technologies, Sanara MedTech's goal was to grow their website through targeted keywords in a highly technical vertical. Lead generation required not only increasing reach but ensuring authority in their space.

By understanding and presenting authoritative technical content, generating authoritative links, and targeting a focused keyword strategy, Sanara MedTech's site consistently gained traction and reach.

In 2024, the site increased active users by 27% to 151,000 and created high engagement on product pages. The campaign generated 354 website leads and calls and attracted 15 viable distributor form submissions.