Everyday Excellence
Host Todd Baldwin sits down with trades and home service business owners to break down what grew their companies, from marketing to money to management. 60 episodes and counting.
The $30M Roofing Company That Gives Like a Nonprofit: Community Marketing Lessons From Tanner Tennyson
Tanner Tennyson of Integrity Roofing shares how giving over $1M built a $30M company in a town of 15,000. Hear it on Everyday Excellence. Listen now.
When We Get Slow, It's Time to Grow: Remodeling Business Lessons From Ax Torres of Pristine Remodeling
Ax Torres of Pristine Remodeling shares how firing agencies and going all in on SEO fueled explosive growth. Hear it on Everyday Excellence. Listen now.
From a COVID Check to a Cleaning Company: Starting a Cleaning Business Lessons From Nicole Aquilina of Dust of Glory
Nicole Aquilina of Dust of Glory shares how she turned one unemployment check into a thriving cleaning company. Hear it on Everyday Excellence. Listen now.
From No Network to Private Islands: Starting a Window Cleaning Business Lessons From Hammerhead Window Cleaning
Christina and Ari of Hammerhead Window Cleaning share how a two-person team built a business from zero network. Hear it on Everyday Excellence. Listen now.
From Losing Everything to 6X Growth: Scaling a Roofing Company Lessons From Matt Balducci of Home Hero Roofing
Matt Balducci of Home Hero Roofing shares the exit that cost him everything and the playbook behind 6X growth. Hear it on Everyday Excellence. Listen now.
From First Female Graduate to Third-Generation Owner: Woman Owned HVAC Business Lessons From Jackie Sorensen
Jackie Sorensen of Thorsen Heating & AC shares how she took over an 80-year family HVAC company. Hear it on Everyday Excellence. Listen now.
From Agency C-Suite to the Operator's Chair: Starting a Garage Door Business Lessons From Mike Venidis
Mike Venidis of Good Golly Garage Doors shares what 13 agency years taught him about running a trade business. Hear it on Everyday Excellence. Listen now.
The Summer That Never Came: HVAC Business Turnaround Lessons From Stephanie Allen of AirWorks Solutions
Stephanie Allen of AirWorks Solutions shares how she turned a brutal year into momentum with AI and culture. Hear it on Everyday Excellence. Listen now.
Built Backwards From the Brand: Plumbing Marketing Lessons From Michael Marvin and Lucas Jones of Smiley Drain
Michael Marvin and Lucas Jones of Smiley Drain share how a brand-first plumber wins in a brutal ad market. Hear it on Everyday Excellence. Listen now.
Buy, Build, Exit, Repeat: Buying a Small Business Lessons From Chris Edwards of Right This Way Flooring
Chris Edwards of Right This Way Flooring shares the truth about buying, growing, and exiting a small business. Hear it on Everyday Excellence. Listen now.
From Micro Business to 30 Employees: Cleaning Business Growth Lessons From Jim Caragianes of Rose's Cleaning
Jim Caragianes of Rose's Cleaning shares how a husband and wife team grew from micro business to 30 employees. Hear it on Everyday Excellence. Listen now.
Grief, Growth, and a 50-Year Family Business: Transition Lessons From Lisa Farley and Dean Wilkinson of Accurate Door
Lisa Farley and Dean Wilkinson of Accurate Door share how they rebuilt a 50-year family business after loss. Hear it on Everyday Excellence. Listen now.
From Sod Farm to Service Company: Family Business Growth Lessons From Tiffany Bailey of Bayside Sod
Tiffany Bailey of Bayside Sod shares how she turned a family sod farm into a diversified service company. Hear it on Everyday Excellence. Listen now.
From 23 Services to 3: Home Service Branding Lessons From Matt Green of Blue Duck
Matt Green of Blue Duck shares why he scrapped 23 services and a million-dollar brand to rebuild bigger. Hear it on Everyday Excellence. Listen now.
Culture, Daily Huddles, and Data: HVAC Company Growth Lessons From Zane Fonseca of Landry Mechanical
Zane Fonseca of Landry Mechanical shares the culture, daily huddles, and data behind $18M in growth. Hear it on Everyday Excellence. Listen now.
From 13 Weeks of Downtime to Year-Round Growth: Seasonal Business Lessons From Matthew Efird
Matthew Efird of Lighting Pros and Mosquito Joe shares how he turned seasonal downtime into year-round growth. Hear it on Everyday Excellence. Listen now.
From Door Knocking to Doubling Revenue: Roofing Business Growth Lessons From Jeremiah Wallace
Jeremiah Wallace of Wallace Construction shares how he grew from door knocking to doubling revenue. Hear his lessons on Everyday Excellence. Listen now.
The Roofer Who Fired His Marketing Agency and Hit $10M
Tim Kanak of Perkins Roofing grew from $500K to $10M without paid ads. Learn his YouTube marketing strategy on the Everyday Excellence podcast.
How to Scaled Summit Solutions Roofing Across Multiple States Using Network Marketing Skills
Jason Nemus built Summit Solutions Roofing into a multi-state company in 2 years using network marketing skills. Hear his story on Everyday Excellence.
How to Built Honey Go Fix It From a Dining Room Table to Dayton's Most Certified Plumbers
Kassandra Hornik started Honey Go Fix It with zero calls on launch day. Four years later it's Dayton's most certified plumbing company. Here's how.
How to Applied 35 Years of IT Sales to Build a Multi-Territory Mighty Dog Roofing Franchise
After 35 years in IT sales, Chris Black built a multi-territory Mighty Dog Roofing franchise using a consultative, education-first approach.
How Mitch Smedley Grew and Sold Smedley Plumbing in Five Years and Built a Coaching Business for Trades Owners
Mitch Smedley grew and sold Smedley Plumbing in 5 years. He breaks down video marketing, lead attribution, and the earnout trap on Everyday Excellence.
How Jeremy and Joy Griffin Grew Griffin Plumbing Into a 23-Year Central Coast Success Story
Jeremy and Joy Griffin have grown Griffin Plumbing on California's Central Coast for 23 years on culture, reviews, and AI search. Here's how.
How Mehdi Khachani Built Sunny Bliss Plumbing and Air Into Miami's Most Data-Driven Home Service Company
Mehdi Khachani went from Wharton to HVAC. Here's how he built Sunny Bliss Plumbing and Air into Miami's most data-driven home service company.
How Scott Whitaker Became Restoration One's Largest Franchisee With 5 Locations and 165 Employees
Scott Whitaker grew Restoration One from one Spokane location to five locations and 165 employees. Here's the honest story of how it happened.
How Brent Garrett Survived the Messy Middle and Built Sirius Plumbing Into a Dallas HVAC Powerhouse
Brent Garrett of Sirius Plumbing nearly went bankrupt before building a $5M Dallas HVAC business. Here's what he learned along the way.
How Michael Budd Grew the Family Plumbing Business Into a Trusted Service Company in Cape May
Michael Budd turned his father's Cape May construction company into a 13-person plumbing and HVAC service business. Here's how he did it.
How Mario Aguilar and Lemus Construction Became the Northeast's Fastest-Growing Roofing Company
Mario Aguilar of Lemus Construction spent 18 years building a 200-person roofing powerhouse. Here's the family culture and long-term thinking that got them there.
How to Rebuilt ASAP Commercial Doors Into a Multi-State Growth Business
Tasha Roberts stepped into her family's commercial door business after a crisis, rebuilt the team from scratch, and grew 40% last year. Here's what that took.
How Carnie Fryfogle Took CR3 American Exteriors From $2,500 to a Roofing Franchise With 50+ Territories
Carnie Fryfogle of CR3 built a roofing business from $2,500 to $15M in four years and is now scaling a franchise to 100+ territories. Here's how.
How Bryan Cary Built A Quality HVAC Into a 31-Year Arizona Success Story
Bryan Cary of A Quality HVAC built a 31-year Arizona success story on employee-first culture, GBP reviews, and the Victory Village growth model.
How Brandon and Ryan Workman Built United Floor Coatings on SEO, Relationships, and Floor Science
Brandon Workman of United Floor Coatings built a 10-year floor coating and polishing business in Charlotte on SEO and contractor relationships. Here's how.
How Dustin Feider Built O2 Treehouse Into a 20-Year Custom Luxury Treehouse Business
Dustin Feider of O2 Treehouse spent 20 years building luxury custom treehouses on referrals. Here's what he learned, and what he would do differently.
How Amy Longspaugh Built Clearwater Plumbing on Culture, Education, and Authentic Growth
Amy Longspaugh built Clearwater Plumbing across 22 years on culture-first leadership and a commitment to bringing young people into the trades.
From Mexico's Dirt Floors to Chicago's Largest Commercial Landscaper
Carlos Medina Jr. of Medina Lawn Care inherited a 60-year Chicago landscaping legacy and transformed it into a commercial powerhouse. Here's how.
How Harden Goldenberg Built Smart Space Into Atlanta's Leading Home Energy Efficiency Company
Harden Goldenberg of Smart Space has audited and weatherized Atlanta homes for 14 years. Here's what building science can do for your home and business.
How to Built Doc Air on Science Over Sales in the Sick Building Industry
Barry Westbrook of Doc Air has been diagnosing sick buildings in Nashville for 20 years on a science-first philosophy. Here's what building science actually looks like.
How John Hewitt Built Two Franchise Empires and What Every Entrepreneur Can Learn
John Hewitt built two billion-dollar tax franchises and created 1,100 millionaires. Here's what 57 years of franchise leadership actually looks like.
How Niching Down to Water Heaters Built a 200% Growth Home Service Business
Anthony Hamilton niched to water heaters only, mastered Yelp, and is projecting 200% growth in year eight of The Water Heater Company. Here's how.
How Mike Harvey and SkyVantage Are Saving Homeowners Up to 50% on Roofing Costs
Mike Harvey of SkyVantage is saving homeowners up to 50% on roofing by doing what traditional roofers won't: full price transparency. Here's his story.
How Two Navy F-18 Pilots Built Earthscapes Into a $10 Million Landscape Company
Ben Hewlett and his partner went from flying F-18s to running Earthscapes, a one-stop landscape company approaching $10 million. Here's how they did it.
How Karen Crnkovich Turned a Near-Bankruptcy Into a Kansas City HVAC Success Story
Karen Crnkovich nearly lost DMC Service to a disastrous project. Here's how culture, narrow SEO targeting, and perseverance turned it all around.
Marketing Pain Points, AI, and How Plum Line Services Hit $60 Million
Plumbline Services, LLC, owner Bob Logan shares marketing pain points, AI insights, and growth lessons with Everyday Excellence host Todd Baldwin.
How Reviews and Referrals Build a Home Services Business From Zero
John Petersen walked away from a CIO role to launch a home services franchise. On Everyday Excellence, hear what the first 7 weeks actually looked like.
From One Truck to Two Counties: How Lowry Fence Built a Dominant Local Presence in Texas
Matt Lowery of Lowry Fence and Patio shares how organic SEO, smart ad spend, and relentless communication drove five years of growth in Texas.
Why the Cheapest Carpet Cleaner in Town Might Be the Most Expensive Mistake You Make
Chris Tiller of Carpet Genie breaks down low moisture vs. steam cleaning, what cheap carpet cleaning actually costs, and how he is rebuilding a family business.
Sales Cures All: How Eric Weishaar Built Breckenridge Landscape on Experience, Not Just Craft
Eric Weishaar of Breckenridge Landscape shares how experience, not just craft, drives referrals and revenue. On Everyday Excellence with Todd Baldwin.
How Kevin Runyon Built a 26-Year Landscaping Business on Quality Over Scale
Kevin Runyon of Custom Creations Landscaping shares how quality over scale built a 6-month waitlist in Southwest Missouri. Insights from Everyday Excellence.
How Zebra Trucks and Bold Branding Built a Landscaping Business
Denise Steidinger of ZebraScapes shares the branding bet that changed everything and why marketing agencies kept falling short. Hear it on Everyday Excellence.
How Chris Cline Went From Corporate VP to $1 Million in His First Year Running a Roofing Business
Chris Cline scaled two companies before going out on his own. On Everyday Excellence, hear the marketing lessons that hit hardest in year one.
How Nathan Payne Built Payneless Flipping on the Wholesaling Method Most Investors Miss
Nathan Payne of Payneless Flipping joins Todd Baldwin on Everyday Excellence to break down pre-flipping, lead gen, and the real meaning of success in REI coaching.
38 Years in Water Treatment. Here Is What Pete Van Cleave Has Learned About Getting Leads.
Pete Van Cleave of Water for Life shares 38 years of marketing lessons on Angie's List ROI, AI search, and why local expertise beats national competitors.
Paul Fuller Has Never Spent a Dollar on Marketing. Here Is How He Built One of Central Texas's Busiest Landscape Companies.
Paul Fuller grew Paul's Lawn and Landscape for 17 years on referrals alone. Here is the three-part system behind it and what most contractors get wrong.
Southern Classic Landscape Was Paying for Leads. Almost None of Them Were Any Good. Here Is What Changed.
Brad Brown of Southern Classic Landscape shares what happens when agencies miss the mark and how to attract qualified leads as a high-end design-build firm.
This Atlanta Landscaper Quit Corporate at 24. Twenty-One Years Later, He Knows Exactly Where His Best Leads Come From.
Eric Soles of ITM Landscape shares 21 years of marketing lessons on lead quality, agency red flags, and what AI search means for your contracting business.
This Kansas City Landscape Designer Got a Lead From AI. Here Is What It Means for Your Business.
A KC landscape designer landed his first lead from AI. Todd Baldwin of Everyday Media Group breaks down what home service pros need to know.
This Salt Lake City Xeriscape Company Admits Their Biggest Marketing Gap. Here Is What Every Contractor Can Learn.
Shane Baldwin of SilverSage ZeroScape shares 10 years of lessons on niching down, charging your worth, and fixing the marketing gaps most home service businesses ignore.
What a Three-Generation Mechanical Contractor Reveals About Brand Storytelling and Lead Generation
Matt Blauch of Blauch Brothers opens up about digital marketing pain points, lead generation, and building a legacy trade business that lasts generations.
From $780K to $6M: What Noe Madrigal's Journey Teaches Every Contractor About Growth, Marketing, and Relationships
Noe Madrigal of A&A Roofing shares his journey from 22-year-old buyer to a $6M company, marketing mistakes, and why relationships drive real growth.
Everyday Excellence with Todd Baldwin- How Tolbert Garage Door Conquered North Texas
Colby Tolbert shares how he built a North Texas garage door empire through community marketing, character- based hiring, and hard- won business lessons.
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