Everyday Media Group is a digital marketing agency based at 1207 S White Chapel Blvd Ste 115 in Southlake, Texas, founded by Todd Baldwin, serving Southlake, Grapevine, Keller, Colleyville, Westlake, Trophy Club and the Northeast Tarrant business community with SEO, local SEO, AI search optimization, PPC, Google Business Profile management and web design, and hosting a podcast with local business owners as guests. Call 817-795-5050.
Southlake, from Southlake
The office is on White Chapel Boulevard, the team shops at Town Square and the clients include Southlake and Northeast Tarrant businesses in roofing, HVAC, landscaping, irrigation, real estate and law. A Southlake business owner can meet the team at the office in the time it takes to cross Southlake Boulevard.
The Northeast Tarrant market
Southlake, Grapevine, Colleyville, Keller, Westlake, Trophy Club, Roanoke and the Alliance corridor: affluent, HOA-governed, competitive for every home service and professional category, with customers who read reviews and ask assistants before they call. The map pack for a Southlake search is decided by profile completeness, reviews and the website, and the agencies competing for Southlake businesses are mostly in Dallas and Fort Worth.
Services for Southlake businesses
Service | What it does for a Southlake business |
The map pack for Southlake and the suburbs around it | |
Service and city pages that rank for the Southlake searches your customers make | |
Cited and recommended when a Southlake customer asks an assistant who to call | |
Calls now, with call tracking | |
A site that converts on a phone |
The map pack in Southlake
A Southlake customer’s search ends in the map pack most of the time, and the pack is decided by the Google Business Profile (categories, services, photos, hours), the reviews (count, rating, recency, the words in them), the website that matches the profile and the service area, and proximity to where the customer is. We manage all four for Southlake businesses, with the profile’s service areas set to the real territory and the reviews requested after every job.
AI search in Southlake
Southlake customers ask Google’s AI features and ChatGPT who to call, and the assistants cite businesses whose facts agree across the profile, the site and the directories and whose pages answer plainly. The AI search optimization service builds that into every Southlake engagement.
Reporting filtered to Southlake
Every report is filtered to Southlake and the suburbs you serve, with calls and forms first, so you read your market and not a metro total.
What the first ninety days look like for a Southlake company
Weeks | What happens |
1 to 2 | Audit of the site, the Google Business Profile, reviews, competitors and the search data; the plan in writing |
3 to 6 | GBP corrected, tracking installed, the first service and city pages published or rebuilt, LSAs or search campaigns live where used |
7 to 12 | Content program running, review program running, schema and AI-search structure deployed, the first report with the baseline |
Ongoing | Monthly reporting on calls, forms, rankings and the map pack, filtered to your market, with the next month's work listed |
What we need from you
- Access to the Google Business Profile, the website, analytics and any ad accounts.
- The licenses, insurance and certifications you hold, for the profile and the pages.
- Photos of the trucks, the crew and the work.
- The services you sell and the ones you do not, so the pages and the ads match.
- A review request process you will actually run after each job, which we set up.
What it costs
Every engagement is scoped to the market, the competition and the services the business sells, and priced in a written proposal after the audit; this page carries no price list because a Southlake company in a one-competitor town and one in a metro with forty are different engagements. Call 817-795-5050 or use our contact page.
Why a Southlake business hires a local agency
The agencies ranking for Southlake agency searches are national firms with city pages; the difference a local agency makes is knowing which suburbs matter, which competitors the customer sees, which review sites the market reads and which podcast guest down the road can be a reference. EMG’s clients in Southlake can be visited in an afternoon.
Neighborhoods and suburbs we cover
Every engagement names the suburbs and neighborhoods the business actually serves, and the pages, the profile service areas and the ad targeting follow that list rather than a metro boundary.
A Southlake example
Insert one approved Southlake client story: the industry, what was built (profile, pages, campaigns), the timeline and the result the client approved for publication, without revenue figures or lead projections.
Industries we serve in Southlake
Roofing,HVAC, plumbing, irrigation, flooring, real estate investors, bail bonds, law firms and other local businesses.
Southlake clients and guests
Insert the EMG clients in Southlake (with permission) and the podcast guests from Southlake, with one line each and a link to the case study or the episode.
The office
Everyday Media Group is at 1207 S White Chapel Blvd Ste 115 in Southlake, in the heart of the city from Southlake; meetings are at the office, at your business or on a call. See about us.
How an engagement starts
- A call to 817-795-5050 or the contact page.
- he audit: site, profile, reviews, competitors and the search data for Southlake.
- The plan in writing, priced for the market and the competition.
- The first ninety days, reported monthly and filtered to Southlake.
Why Southlake companies choose Everyday Media Group
What we offer | What it means for you |
A Southlake agency that works with Southlake businesses every week | We know the search terms, the seasons and the competitors |
SEO, local SEO, AI search, PPC and web design under one roof | One plan, one report, one number to call |
A podcast with Southlake owners as guests | We learn from the owners who did it and publish what they said |
Reporting filtered to your market | No inflated totals from outside your service area |
No long contracts (confirm terms) | The work has to earn the renewal |
Who runs your account
A strategist who owns the plan and the report, a content writer who knows the Southlake vocabulary, a PPC manager for the campaigns, and the web team for the site; one point of contact, with the founder involved on the plan.
What you receive each month
A report that leads with calls and forms, the pages published or rebuilt that month, the ad changes made and why, the reviews gained, and the plan for the next month; a call to walk through it if you want one. The podcast and the blog are where we publish what we learn across Southlake accounts.
Frequently Asked Questions
Is Everyday Media Group a Southlake agency?
EMG is based in Southlake, in the heart of the city from Southlake, and works with Southlake businesses in person and remotely.
Which Southlake industries do you work with?
Roofing, HVAC, plumbing, irrigation, flooring, real estate investors, bail bonds, law firms and other local businesses.
Do you handle Google Business Profiles for Southlake businesses?
Yes; the profile is the front door for the map pack and we manage it with the website and the reviews.
Where is the EMG office?
1207 S White Chapel Blvd Ste 115, Southlake, TX 76092.
Which cities near Southlake do you serve?
Grapevine, Colleyville, Keller, Westlake, Trophy Club, Roanoke and the rest of Northeast Tarrant, plus Dallas and Fort Worth.
What does a digital marketing engagement cost?
It is scoped and priced in a written proposal after the audit; there is no price list because markets and competition differ.
How soon will I see results?
PPC and Local Services Ads produce calls as soon as they are live; SEO and the map pack build over months; the first report sets the baseline and the plan states what to expect, without promising lead counts.
Ready to grow a Southlake business? Call Everyday Media Group at 817-795-5050 or use our contact page.