From First Female Graduate to Third-Generation Owner: Woman Owned HVAC Business Lessons From Jackie Sorensen
When Jackie Sorensen enrolled in the HVAC program at Southeast Tech, nobody in the lab wanted to be her partner. She was the only woman in the class, and for a while, the only woman who had ever finished the program. Then the instructor graded…
How ChatGPT Decides Which Plumbers and HVAC Companies to Recommend
ChatGPT does not rank plumbers and HVAC companies the way Google does. It assembles an answer from public text it can retrieve and cross-check, which means the companies it recommends are the ones described clearly and consistently across their own website, their Google Business Profile,…
From Agency C-Suite to the Operator’s Chair: Starting a Garage Door Business Lessons From Mike Venidis
For thirteen years, Mike Venidis coached contractors on generating leads. He watched them complain the leads were no good, watched agencies get blamed for sales teams that never called anyone back, and had a nagging thought he could not shake: what would it be like…
The Summer That Never Came: HVAC Business Turnaround Lessons From Stephanie Allen of AirWorks Solutions
“I feel like EOS almost bankrupted us, and I don’t think enough people say that out loud.” That is Stephanie Allen, owner of AirWorks Solutions, a heating, air conditioning, and plumbing company in Ventura County, California, on a recent episode of Everyday Excellence with host…
Built Backwards From the Brand: Plumbing Marketing Lessons From Michael Marvin and Lucas Jones of Smiley Drain
The Plumbing Company Built Backwards Most plumbers start with a truck and bolt the marketing on later. Michael Marvin did the opposite. Smiley Drain, his plumbing and drain cleaning company serving the northern half of New Jersey, was engineered from the brand outward: the name,…
AI Overviews and Local Businesses: How North Texas Service Companies Can Start Appearing in Google AI Answers
North Texas service companies can start appearing in Google AI Overviews by completing every field of their Google Business Profile, publishing answer-first content built around real customer questions, deploying FAQPage and LocalBusiness schema, keeping name, address, and phone details identical across the web, and earning…
From Micro Business to 30 Employees: Cleaning Business Growth Lessons From Jim Caragianes of Rose’s Cleaning
For about ten years, Rose’s Cleaning was what its CEO calls a micro business: a small, steady calendar of loyal Eastern Massachusetts clients, some of whom stayed the entire decade, built by founder Rose from the ground up starting in 2006. Then Rose met Jim…
Buy, Build, Exit, Repeat: Buying a Small Business Lessons From Chris Edwards of Right This Way Flooring
Plenty of people daydream about buying a small business. Chris Edwards actually did it: quit his corporate job in October 2020, ran a self-funded search, and in February 2021 closed on a fifteen-year-old flooring store in Steamboat Springs, Colorado, in an industry where he had…
Grief, Growth, and a 50-Year Family Business: Transition Lessons From Lisa Farley and Dean Wilkinson of Accurate Door
Accurate Door has served the Chicagoland area since 1972, passed down through three generations of the same family: from the founders, to their son and his wife, to their grandson Ernie, who took over in 2008. When Ernie passed away in 2020 after a battle…
From 23 Services to 3: Home Service Branding Lessons From Matt Green of Blue Duck
Matt Green built Greens Lawn Care and Property Services from $1,800 and a dead-broke start to more than a million dollars in five years. Then he walked away from nearly all of it. On a recent episode of Everyday Excellence with host Todd Baldwin of…
