Category: PPC
How to Drive Local Business Growth Through Paid Media Campaigns
Local businesses constantly strive to gain an edge in their market. In a world where digital marketing dominates, paid media campaigns are a powerful tool to help businesses stand out and attract their ideal customers. Unlike traditional marketing, paid media offers measurable results, precise targeting,…
The State of Pay Per Click (PPC) in 2025
In the digital marketing realm, businesses are always on the lookout for strategies that will help them reach their target audience. Pay-Per-Click (PPC) advertising is one of those methods which has maintained its relevance over time. In 2025, however, there are some new trends and…
Why You Need A Marketing Strategy
In the ever-evolving digital landscape, having a robust marketing strategy is not just beneficial; it’s a necessity for businesses aiming to thrive. At Everyday Media Group, we’ve witnessed firsthand how a well-crafted marketing strategy can transform businesses. Here’s why you need a marketing strategy to…
Digital Marketing By Industry
In today’s data-driven era, digital marketing plays a pivotal role across various industries. From retail to real estate, health to hospitality, each sector leverages online platforms and tools to engage their audience, promote services, and expand their brand footprint. The nuances of digital marketing strategies…
5 Reasons Why Paid Search Should Be Part of Your Marketing Strategy
Many online marketing strategies shifted away from paid search and towards content marketing. While content marketing is an incredibly valuable online marketing technique, it isn’t the only technique relevant today. A well-rounded marketing strategy should still contain paid search, for a variety of important reasons. 1. PPC…
