Category: Podcast
From No Network to Private Islands: Starting a Window Cleaning Business Lessons From Hammerhead Window Cleaning
Two of the best accounts at Hammerhead Window Cleaning began at a gas station. Christina Gianfrancesco and Ari Henriks had bought a canoe and stopped for sodas on their way to fish the canals when a truck parked beside them, its owner recognizing the logo…
When We Get Slow, It’s Time to Grow: Remodeling Business Lessons From Ax Torres of Pristine Remodeling
Ax Torres has tried nearly every lever a contractor can pull for remodeling business growth: Thumbtack, Yelp, Angie’s, Google Ads, Bing Ads, Facebook Ads, what he calls shotgun marketing. Over eight years, he hired agencies and fired them. Then he did something most marketers would…
From a COVID Check to a Cleaning Company: Starting a Cleaning Business Lessons From Nicole Aquilina of Dust of Glory
Nicole Aquilina’s lesson in starting a cleaning business begins at what she calls rock bottom. Fired from an office job right before the holidays, newly saddled with her first mortgage and a couple of kids to provide for, she spent about a month on the…
The $30M Roofing Company That Gives Like a Nonprofit: Community Marketing Lessons From Tanner Tennyson
Before Tanner Tennyson built a thirty million dollar roofing company on community marketing and a giving budget most businesses would call reckless, he lost nearly everything in a month and a half. He had rebuilt a bankrupted sports physical therapy company’s product line, signed Amazon…
From Losing Everything to 6X Growth: Scaling a Roofing Company Lessons From Matt Balducci of Home Hero Roofing
In 2018, Matt Balducci sold the painting company he had built from age nineteen into a three million dollar business running seven hundred projects a year. He expected the sale to make him financially independent. Instead, a single clause his lawyer never caught, inserted on…
From First Female Graduate to Third-Generation Owner: Woman Owned HVAC Business Lessons From Jackie Sorensen
When Jackie Sorensen enrolled in the HVAC program at Southeast Tech, nobody in the lab wanted to be her partner. She was the only woman in the class, and for a while, the only woman who had ever finished the program. Then the instructor graded…
From Agency C-Suite to the Operator’s Chair: Starting a Garage Door Business Lessons From Mike Venidis
For thirteen years, Mike Venidis coached contractors on generating leads. He watched them complain the leads were no good, watched agencies get blamed for sales teams that never called anyone back, and had a nagging thought he could not shake: what would it be like…
The Summer That Never Came: HVAC Business Turnaround Lessons From Stephanie Allen of AirWorks Solutions
“I feel like EOS almost bankrupted us, and I don’t think enough people say that out loud.” That is Stephanie Allen, owner of AirWorks Solutions, a heating, air conditioning, and plumbing company in Ventura County, California, on a recent episode of Everyday Excellence with host…
Built Backwards From the Brand: Plumbing Marketing Lessons From Michael Marvin and Lucas Jones of Smiley Drain
The Plumbing Company Built Backwards Most plumbers start with a truck and bolt the marketing on later. Michael Marvin did the opposite. Smiley Drain, his plumbing and drain cleaning company serving the northern half of New Jersey, was engineered from the brand outward: the name,…
From Micro Business to 30 Employees: Cleaning Business Growth Lessons From Jim Caragianes of Rose’s Cleaning
For about ten years, Rose’s Cleaning was what its CEO calls a micro business: a small, steady calendar of loyal Eastern Massachusetts clients, some of whom stayed the entire decade, built by founder Rose from the ground up starting in 2006. Then Rose met Jim…
