Podcast: How to Scaled Summit Solutions Roofing Across Multiple States Using Network Marketing Skills
Jason Nemus was sleeping on a friend’s living room floor with a trash bag of clothes when he first got started in network marketing. Over the next decade, he built a career that put him on stages in front of 26,000 people. When the company he’d given those years to took a direction he didn’t believe in, he started looking for something new. A friend called in December 2023 and asked if he wanted to start a roofing company. He said yes.
Two years later, Summit Solutions Roofing and Construction operates across multiple states, and Jason is building toward what he calls a nine-figure company. On a recent episode of Everyday Excellence, host Todd Baldwin of Everyday Media Group sat down with Jason to talk through how he built this fast, what network marketing teaches that roofing school can’t, and why he still believes door knocking beats any paid ad campaign in the country’s most competitive market.
From a Trash Bag of Clothes to Multi-State Roofing in Two Years
Jason’s path wasn’t a straight line. He grew up in Plano, Texas, worked from the age of 12, and got pulled off course in his early twenties by drugs and the wrong crowd. He turned that around, went back to school at 23, and graduated from the University of North Texas in December 2012 with a BBA in economics. He thought that was the plan. It wasn’t.
Corporate life didn’t fit. Network marketing found him, and he said no to it for four and a half years before finally giving it a shot. Once he was in, he committed completely. He built something real, grew a large social media following, and spoke in front of audiences around the world. When the company shifted in a direction he couldn’t support, he evaluated roofing, solar, and the insurance space, talked to people succeeding in each, and made a call.
December 2023, he launched Summit Solutions Roofing and Construction. Two years in, they’re multi-state and still growing. ‘Everything has groomed me for this,’ Jason said. ‘And with roofing and construction, there’s just much bigger checks.’
What a Decade of Network Marketing Built That Roofing School Can’t Teach
The skills Jason brought into roofing from network marketing weren’t technical. They were structural.
Leadership. Culture. Recruiting. Servant leadership. The ability to build a space where people can grow toward their own goals. ‘The true love of seeing others win,’ as Jason put it. These aren’t things most roofing companies invest in. Most invest in materials, equipment, and licensing. The human infrastructure usually comes later, if at all.
Network marketing also built his social media reach. He’d spoken to audiences of 26,000 people. He understood how to show up on camera every day and keep doing it. When he started Summit Solutions, that foundation was already there. His personal brand, @TattedPrez across TikTok, Instagram, and Facebook, had an audience. The Summit Solutions pages were built on top of that momentum.
His operating philosophy: if you’re not taking in new information, you’re not changing. And if you’re not changing, you’re going backward. ‘Our brains naturally want to go back to what we know, to what’s comfortable,’ Jason said. ‘So when you’re switching up everything, you gotta be very intentional to keep it going.’
The PAID Framework: Running a Company on Four Words
Summit Solutions runs on four core values: Positivity, Adaptability, Integrity, and Discipline. PAID. Jason talks about each with the precision that makes clear these aren’t decorative words on a wall.
Positivity is the most misunderstood of the four. ‘Negativity is natural, positivity is on purpose,’ Jason said. It’s a choice you make deliberately, especially when you’re getting turned down on doorsteps or when the market is flooded with competitors. You practice it. It doesn’t arrive on its own.
Adaptability means staying open to the surroundings. DFW and Tennessee are different markets. What works in one won’t always work in the other. A company that can’t adapt stalls, regardless of its early momentum.
Integrity is who you are when nobody’s watching. It’s the reason Jason turns down work from homeowners who ask Summit Solutions to cover their deductible, which is illegal, even when it costs him the job. ‘Time exposes all,’ he said.
Discipline is the floor everything else stands on. ‘Your goals don’t care how you feel,’ Jason said. ‘There are gonna be more days that you don’t feel like doing something than you do.’ He commits to his commitments. No renegotiations. No exceptions based on mood or circumstance.
DFW Has 8,000 Registered Roofing Companies. Why Paid Ads Fail Here.
Dallas-Fort Worth is the hardest roofing market in the country. Eight thousand registered roofing companies compete for the same homeowners, and the barrier to entry is almost nonexistent. In Texas, no roofing license is required. Anyone can file an LLC, grab a ladder, and call themselves a roofer.
The result is a market so saturated that after any significant hailstorm, every street in the affected area is covered in door knockers and yard signs before most people finish their morning coffee. ‘It’s like there’s already a sign on every yard,’ Jason said.
Jason tried paid digital advertising. He concluded it’s a waste of money in DFW. Todd Baldwin, who leads Everyday Media Group and has spent over 20 years in digital marketing for home service businesses, acknowledged the challenge: in a market this crowded, paid campaigns compete against thousands of simultaneous bidders for the same search terms. Jason’s response was to go back to what works: door knocking, social media content, call centers, and referrals.
The picture is different in the states where Summit Solutions has expanded. Tennessee requires a license for jobs over $25,000. Oklahoma and Arkansas have their own licensing requirements. Fewer competitors means digital marketing is more viable. The lesson isn’t that paid ads don’t work in roofing. It’s that strategy has to match the market.
Door Knocking and Social Media: The Channels Still Winning
Asked whether door knocking still works in 2024 and beyond, Jason was direct. ‘Hell yeah. We signed tons of deals knocking doors.’
His approach is simple: get on the roof, be a little different, and stay in action. Long dry spells happen. Four or five days without a single sale, and then a rep hits a hat trick on Saturday and walks away with $7,500. ‘You can’t win if you’re not in the game,’ Jason said.
His social media strategy runs on two separate tracks. The personal brand, @TattedPrez on TikTok, Instagram, and Facebook, covers entrepreneurship, personal values, and his life outside roofing. The Summit Solutions pages on every platform are strictly business: customer testimonials, roof inspections, door knocking footage, daily roofing content. Each channel serves a different audience and has a different purpose.
Both work because both are consistent. Every platform, every day. That discipline mirrors the same principle Jason applies to everything else in the business.
Hiring: Only 15-20% Pass the Interview
Jason’s hire rate is 15 to 20 percent. That’s intentional.
He drills candidates during interviews, not to be harsh, but to see what’s actually there. He watches for emotional responses. If a candidate gets emotional during the conversation, Jason knows how they’ll behave on a difficult day in the field. ‘People can talk a good game in the interview,’ he said. ‘But they can’t talk a good game when they’re hired and it’s time to knock doors.’
When someone isn’t performing, they’re cut quickly. Jason knows the cost of keeping the wrong person in the building or, worse, representing the brand in a state where Summit Solutions is still building its reputation. He also knows where the line is. One of his top performers lost both parents in the same week. Take a week, no questions asked. Someone who woke up to a text that put them in a bad mood? ‘Get over it. Go work. Working will keep your mind off of it.’
Managing across multiple states comes down entirely to people. ‘Good people, good leadership,’ Jason said. ‘People you can trust.’ That’s also why he’s slowed the pace of expansion. The brand goes everywhere his team goes, and not every opportunity is worth the brand risk.
Protecting the Brand While Scaling Across States
Summit Solutions won’t cover a homeowner’s deductible. It’s illegal. Some companies still do it, and those companies are getting caught. Licenses are being pulled. Lawsuits are in progress. Jason has lost deals because of this position. He takes the loss.
‘I like to think of us as the Bugatti and McLaren of roofing,’ Jason said. ‘We do phenomenal work. We back our work.’ If something goes wrong with a completed roof, Summit Solutions comes back, assesses it, and handles it quickly. That’s the standard. The brand is built around quality and follow-through, not lowest price and legal workarounds.
He’s been asked to expand to Missouri, Louisiana, Florida, and Colorado. He’s moved deliberately on some of those opportunities. People who work for Summit Solutions wear the brand. If they do bad work or leave the company under the wrong circumstances, the brand stays behind. ‘It’s your brand,’ Jason said. ‘So you gotta be very careful who you’re bringing on.’
A Heart Attack at 35 and the Urgency of Right Now
This part of Jason’s story came near the end of the episode, almost as an aside. It reframes everything that came before it.
Jason had a massive heart attack at 35. He died. He came back. A year after that, he published ‘The Code of Behavior,’ a book built around the principles he’d spent years living and teaching. After the book came out, he found himself drifting. His answer was to re-read his own book and apply what was in it. ‘It works,’ he said simply.
He’s also five years clean from drugs at the time of this recording. His younger brother passed away at 28. When Jason pushes urgency in the advice he gives to aspiring entrepreneurs, it’s not motivational filler. ‘People think they have all the time in the world,’ he said. ‘You can be 21, 22. Stop thinking you have all the time in the world. Lock in and start being the best that you can be right now.’
‘The Code of Behavior’ is available on Amazon. His social handles are @TattedPrez on TikTok and Instagram. Facebook: Jason Nemis.
What Contractors Can Take From Jason’s First Two Years
Two years in, multi-state, nine-figure goal on the horizon, zero paid ad spend in DFW, and a hiring rate of 15 to 20 percent. Jason Nemus’s approach isn’t built on secrets. It’s built on things most contractors know but don’t execute: values that actually shape daily behavior, consistent activity in every channel, a social media presence that leads with credibility, and the willingness to turn down work that would compromise the brand.
For contractors working with Everyday Media Group, Jason’s story makes a point Todd Baldwin sees across the agency’s client base: the businesses that scale well have already built internal discipline before they try to scale through marketing. A strong agency relationship amplifies what’s working inside the business. It doesn’t create the foundation.
His advice for anyone starting: invest in yourself, get in the room with the people who are best at what you want to build, and don’t be afraid to pivot. ‘What you don’t know will hurt you,’ Jason said. ‘Because it’s that information you can apply that can change your life.’
To connect with Jason Nemus, find him on TikTok and Instagram at @TattedPrez. His book, The Code of Behavior, is available on Amazon. For Summit Solutions Roofing and Construction, visit https://summitroofingsolutionsllc.com/.
