How Site Design Affects SEO
If you want to build a successful business in the current environment, you need to make sure you focus on your online presence. The vast majority of people use the internet when they are looking for products and services they require, so you need to focus on taking care of your online presence as well. You may not realize that the design of your website has an impact on your search engine optimization campaign, but it certainly does. What are a few of the biggest ways that your website design has an impact on your SEO results? Take a look at a few important points below, and be sure to reach out to professionals who can help you improve your website design.
1. Relevant Images and Videos
There is a saying that a picture is worth a thousand words. If that is the case, how much do you think videos are worth? You might be tempted to post a bunch of beautiful images and videos to your website, but it will simply slow down your website. If your website takes a long time to load, search engines are going to notice this, and your SEO results will suffer. You should think about compressing your images to make them load more quickly. You may also want to design your website in a way that your images and videos only load when someone gets to that point on your website. These are a few ways that your website design could increase the results of your search results ranking.
2. Easier to Navigate
If you design a strong website, then the architecture of that website can improve the experience of your user. You need to make sure it is as easy as possible for users to find the information they are looking for. Search engines will be able to tell whether your website has been designed with your users in mind. For example, if your bounce rate is high, this means that your users are having a difficult time finding the information they need. If that is the case, search engines will punish your website by dropping it in search results rankings. If you want your website to rank well, you need to keep your bounce rate as low as possible, and that means thinking about your website’s navigation.
3. Picking the Right Fonts for Your Users
Search engines are not necessarily going to punish your website if you use the wrong font. However, you need to select your font with your users in mind. If you select a font that makes it hard for your users to interpret the information on your website, they will leave without checking out any of the information you share. As a result, your bounce rate will go up, and your search results rankings will suffer. You need to choose fonts that are great for your user. If your users have a positive experience, your SEO campaign will bear fruit.
4. Mobile Devices and Responsiveness
During the next few years, internet traffic from mobile devices is probably going to surpass internet traffic from computers and laptops. Therefore, you must make sure you design your website with mobile devices in mind and make sure you test your website thoroughly to ensure the design is compatible with mobile devices. If your website is not compatible with mobile devices, your search results rankings will plummet when someone with a mobile device tries to access your website, and your search results rankings will suffer.
5. Headers and Hierarchy
You must make sure it is as easy as possible for search engines to figure out what your website is about. If search engines notice that your website has convenient headers, it will be easier for search engines to index your website accordingly. On the other hand, if you simply have a wall of text on the page, it will be harder for search engines to figure out what your website is about, and your search results rankings will suffer. Make sure you use a hierarchical header design that makes sense given the content on your page.
Call the Everyday Media Group Today for the Best Website Design
At the Everyday Media Group, we have a significant amount of experience helping people build websites across a wide variety of industries. We can use our experience to help you build a strong website as well. You need to have a strong website that will show up at the top of the list for search results rankings for terms and phrases that are relevant to the products and services you provide. Our team can help you accomplish this goal. Give us a call today to speak to a member of our team, and let us construct a website that you can be proud of.