How to Dominate the SERP in Local Searches
Are you looking for a way to improve your search results rankings? If so, you must pay close attention to local pages. If you run a brick-and-mortar business or if you have an online business that is based in the local area, you need to target local search results rankings. The reality is that people use the internet when they are looking for products and services they require, even if they are looking for something in the local area. What are a few critical ways you can improve your local search results rankings? Learn more below, and do not hesitate to reach out to an expert who can assist you.
1. Publish Local Content Regularly
No matter what type of search results rankings you are trying to dominate, you need to publish content regularly. If you do not publish new content, search engines are going to think that your website is dead. As a result, your first results rankings will suffer. Therefore, you can increase your local search results rankings as long as you publish content regularly.
If you really want to increase your local search results rankings, you need to target local content. Of course, you need to target the right keywords, but you also need to target that content to be specific to the local area. That way, search engines will know where you are located.
2. Target Your Google My Business Profile
How are search engines going to know where you are located? A Google My Business profile can be helpful. This is a comprehensive profile that will let search engines know all of the important information related to your business. It isn’t enough to have a profile. You need to make sure you fill out the profile completely. For example, you need to make sure that your name, address, and phone number are included in your profile. You should also include information about your hours and offerings. You should also make your reviews as transparent as possible. If you have a strong Google My Business profile, you can improve your search results rankings.
3. Include Information About Complementary Businesses
Do you have businesses that offer products and services that complement your own? If so, you need to include information about them on your website. For example, you may want to consider linking to those websites from your own articles. For example, if you have a local car mechanic shop, but you do not have access to new tires, you may want to include a link to a tire shop in the local area. If you show that you have a strong network in the local area, you will have an easier time improving your search results rankings.
4. Have Individual Location Pages
If you have a business that has multiple locations in the local area, you should have a separate page for each of those locations. That way, when search engine crawlers index your website, they will see that you have multiple pages for each individual location. Of course, you must make sure that your contact information is correct on each of those location pages. Make sure the title of the page matches up with the exact address of that establishment. If you have a separate page for each individual location, search engines will have an easier time figuring out where your business is located.
5. Ensure Your Website Is Optimized for Mobile Devices
Finally, you must make sure your website is optimized for mobile devices. During the past few years, internet traffic has been increasing from mobile devices. In the near future, it is possible that internet traffic from mobile devices will surpass internet traffic from desktop computers and laptops. Just because your website shows up well on a desktop computer doesn’t necessarily mean it will show up well on a mobile device. If you want to improve your local search results rankings, you need to make sure your website shows up well on all devices. That includes mobile devices.
Contact Everyday Media Group for Help With Local Search Results Rankings
If you want to improve your local search results rankings, you need to pay close attention to your website. You have a lot to do on a daily basis, so you may not have time to think about your search engine optimization. That is where our team can help you.
We are Everyday Media Group, and we have a tremendous amount of experience working with a wide variety of business owners. We understand that you want to improve your local search results rankings, and we can work with you to customize a strategy that is right for your business. Reach out to us today to talk to our team about how we can help you improve your local search results rankings!