Search Engine Optimization – SEO
The Magic Word is “Relevant”
Google’s success stems in part from the constant drive to serve up the most relevant content to the phrase being searched. But how does Google know what is relevant? Through search engine optimization, we create indicators that tell Google that your website’s content is the most relevant. That your site is the authority. That’s how you gain higher rankings and more traffic.
Why SEO is Important
The most amazing website is of no use to a company if nobody can find it. Search engines like Google are how most websites are found. Google has to be able to find your site easily in order to suggest it to users.
- 80% of all website traffic comes from the organic portion of Google.
- SEO takes time.
- SEO takes time to produce results. Campaigns are not quick and easy.
But the time and effort that goes into building a successful campaign aren’t a feasible investment for most business owners. That’s where an SEO company comes in. At Everyday Media Group, our search engine optimization service can help your business grow.
SEO Goals
SEO is used for the organic portion of listings on Google. Google’s results are generally split between organic and paid positioning.
Within the organic section in Google, position cannot be bought. That’s where your SEO company comes in to help you reach your SEO Marketing goals.
How is the Health of Your Current Website?
If you already have a website, the experts at Everyday Media Group will find exactly how to best optimize your website for your company’s goals.
Uncover all of your current website errors that keep potential customers from finding you with a preliminary SEO Audit. This audit is a part of our free consultation, which is easily booked from this page by filling out the form or calling our office.
Search Engines change their results criteria constantly. We will fight that battle for you and make sure you are found where you need to be. Contact us today for a customized analysis of your digital strategy.
Our SEO Skills Can Help You Get There
At Everyday Media Group, our professional SEO services are second to none. Our campaigns are designed to bring you results and build your brand on the web. Our team of professionals will develop a customized strategy based on the needs and goals of your business.
Contact us today and find out how we can create a custom SEO plan for you and get your business the online exposure it deserves!
Overview of Search Engine Optimization Services
The term SEO, or Search Engine Optimization, covers a wide range of activities. Here is a quick breakdown:
On-page SEO
Addresses elements on your website like Title Tags, Meta Descriptions, Image Size, and Keyword Optimization.
Off-page SEO
Refers to external activities that point people to your website like Link Building and Social Media.
Technical SEO
Covers Website speed, Site Architecture, and Schema that tells Google what your content is, not just what it says it is.
Franchise SEO
Employs geographic targeting with Location Indicators to point to your franchise in your area.
SEO Content Writing
Includes Keyword Research, WebPage writing and Blogs.
Google Analytics Services
Provide insight into who is interacting with your website.
Link Building
Internal and external link building. Internal
External linking, meaning another website links to your site, helps your website gain authority over time.
NAP – Name, Address and Phone Number
When your business contact information is correct and consistent across online platforms, that sends a trust signal to Google that they are serving up accurate information to the searcher.
How Do You Know When an SEO Campaign Is Working For You?
At Everyday Media Group, we believe that an SEO campaign is successful when it aligns with your business objectives and generates measurable outcomes. We monitor various metrics to determine the effectiveness of your SEO campaign. These include organic search rankings, website traffic, engagement metrics such as time on page and bounce rate, conversion rate, and return on investment (ROI). By closely tracking these performance indicators, we are able to assess the impact of our SEO strategies on your online visibility and business growth. We provide regular reports that highlight the progress of your campaign and offer insights on areas for improvement. Our data-driven approach ensures that you have a clear understanding of how your SEO campaign is performing and how it is contributing to your business success.
SEO Vs. Paid Ads
We understand that SEO and paid ads are two different strategies that can complement each other in a comprehensive marketing plan. SEO is a long-term approach that focuses on optimizing your website’s organic visibility through techniques such as keyword research, content creation, and link building. It takes time to build authority and rank organically in search results, but the benefits can be long-lasting and cost-effective. On the other hand, paid ads, such as Google Ads or Bing Ads, offer immediate visibility and can drive targeted traffic to your website. However, they require ongoing investment and can be costly in the long run. Both SEO and paid ads have their pros and cons, and the optimal strategy depends on your business goals, budget, and target audience. Our digital marketing experts can help you develop a customized plan that leverages the strengths of both SEO and paid ads to achieve the best results for your business.
What Makes an SEO Company Stand Out?
Outsourcing marketing efforts is an important task, and we understand that what sets an SEO company apart is its ability to deliver tangible results. Our team of seasoned SEO experts utilizes cutting-edge strategies that are tailored to your business goals and target audience. We conduct thorough keyword research, optimize your website’s technical elements, create high-quality and engaging content, and build authoritative backlinks. But what truly makes us stand out is our data-driven approach. We track and analyze key performance indicators (KPIs), provide regular reports, and offer transparent communication, allowing you to see the impact of our efforts on your website’s organic rankings, traffic, and conversions. We prioritize your success and work tirelessly to exceed your expectations.
Want to find out more about how our SEO services can improve your business’s visibility and bring in new customers? Don’t hesitate to give us a call or fill out our online contact form for more information.
