Podcast: How Mario Aguilar and Lemus Construction Became the Northeast’s Fastest-Growing Roofing Company
Mario Aguilar compared sitting down with Todd Baldwin to couples therapy. Business therapy, he corrected himself. You go back in time. You bring up some good memories and some bad ones. And there will be no prefab story, he promised, full of unicorns and rainbows….
Podcast: How Brandon and Ryan Workman Built United Floor Coatings on SEO, Relationships, and Floor Science
The first big commercial project in United Floor Coatings’ history almost did not happen. Brandon Workman had driven to the North Carolina coast in early January for a site visit on a hotel with exterior walkways across multiple high-rise buildings. The meeting went well. He…
Podcast: How to Rebuilt ASAP Commercial Doors Into a Multi-State Growth Business
In 2016, Tasha Roberts was working in corporate finance when her parents were in a motorcycle accident that left them unable to work. Her parents, Mark and Rochelle, had founded ASAP Commercial Doors in Phoenix in 1999. The company was 17 years old. Tasha had…
Podcast: How Carnie Fryfogle Took CR3 American Exteriors From $2,500 to a Roofing Franchise With 50+ Territories
In the fall of 2017, Carnie Fryfogle III was 21 years old, had $2,500 in his checking account, and no mortgage, no car payments, no dependents, and no real reason to play it safe. He strapped on a tool belt and started a roofing and…
Podcast: How Bryan Cary Built A Quality HVAC Into a 31-Year Arizona Success Story
The day before recording this episode, Bryan Cary made a marketing leadership change at A Quality HVAC. He was also in the middle of turning around Lyons Roofing, a 34-year-old Phoenix company he acquired in late 2023 with 140 employees and $15 million in revenue….
Podcast: From Mexico’s Dirt Floors to Chicago’s Largest Commercial Landscaper
In 1967, a man named Medina showed up at doors across Chicago with a language barrier, limited machinery, and no established name in the industry. He had been pushed out of a partnership when the friend he started with brought in his own brother instead….
Podcast: How to Built Doc Air on Science Over Sales in the Sick Building Industry
One of Barry Westbrook’s neighbors called him about a problem with her home. Several other companies had already been out to look at it. By the time Barry arrived, those contractors had her convinced the house was in serious trouble. They were ready to tear…
Podcast: How Harden Goldenberg Built Smart Space Into Atlanta’s Leading Home Energy Efficiency Company
When homeowners in Atlanta call Smart Space, they usually have the wrong diagnosis. The house is uncomfortable. The utility bills are high. Someone in the family has persistent respiratory issues. They have done a little research and concluded: we probably need attic insulation. What Harden…
Podcast: How Amy Longspaugh Built Clearwater Plumbing on Culture, Education, and Authentic Growth
During a recent Texas cold snap, a Clearwater Plumbing technician went on a service call and someone hit record. The resulting TikTok was not polished. The plumber was not in uniform. There were no professional graphics, no scripted talking points, no production budget. It hit…
Podcast: How Dustin Feider Built O2 Treehouse Into a 20-Year Custom Luxury Treehouse Business
Dustin Feider was in Beverly Hills helping one of his treehouse clients move a dresser. While he was there, he got chatting with the neighbor. There happened to be a nice live oak tree in the yard. Dustin mentioned what he did for a living,…
