Why is a Blog Important for SEO?
Pretty much every website nowadays has a blog. It doesn’t matter how interesting the topic may seem to the outside eye, if the site owner is engaging in search engine optimization, you can almost guarantee that they’ve got a blog on their site. But why is…
How to Optimize Your Google Business Profile (Previously Google My Business)
As of November 2021, Google My Business has a new name. It’s now simply called the Google Business Profile. Regardless of what you call it, optimizing your business profile on Google is an essential part of your local search optimization strategy. We’re going to assume…
Best Direct Mail for Real Estate Investors
Direct mail remains one of the best channels for real estate investors. But it’s also a competitive one. Many neighborhoods receive a significant amount of direct mail from interested investors — and they need to be able to identify the investors who are most trustworthy…
6 Tips for Writing Blogs for Your Small Business Website
Nearly every business website nowadays has a blog. There are many reasons for this — from getting clicks and impressions to boosting keyword and domain authority to turning visitors into conversions. But if you’re one of the many small business website owners who’s tasked with…
6 Digital Marketing Strategies to Help Your Small Business Thrive
Whether you already have an online presence or not, these 6 digital marketing strategies are worthwhile during this COVID-19 pandemic. While much of the United States is adopting shelter-in-place and other social distancing practices for the spring and summer of 2020, it is more important…
What’s Coming in 2020 for Lead Generation? Year End Update
What will be most important for lead generation in 2020? Voice search optimization, paid search opportunities, website speed, rising popularity in social media marketing, and more. Update on how Everyday Media Group is putting its clients first for 2020.
How to Remove ‘places.singleplatform’ or Any 3rd Party Links From The Knowledge Panel of GMB Product/Service Menu
So, I saw a post today at SEJ by Shelly Fagin, She was really on point, and this is something that we should really explore. I have experienced this same problem with two of our roofing clients. I have noticed in our Google My Business…
5 Reasons Why Paid Search Should Be Part of Your Marketing Strategy
Many online marketing strategies shifted away from paid search and towards content marketing. While content marketing is an incredibly valuable online marketing technique, it isn’t the only technique relevant today. A well-rounded marketing strategy should still contain paid search, for a variety of important reasons. 1. PPC…
The Importance of Reviews for SEO
Any well planned SEO strategy should include an array of on site and off site strategies. Not any two websites are alike, but I believe there are a few must have strategies that every website should use. Right now I am seeing wonderful results with…
