How to Dominate the SERP in Local Searches
Are you looking for a way to improve your search results rankings? If so, you must pay close attention to local pages. If you run a brick-and-mortar business or if you have an online business that is based in the local area, you need to…
Google Vs. Bing: Where to Advertise?
When you work as a property investor, you’re constantly searching for the next deal. It takes up a lot of time and energy, and it would be a lot easier if sellers could just come to you. That’s exactly the philosophy behind advertising, and in…
Digital Marketing vs. Traditional Marketing
Are you looking for a way to grow your business? If so, you might benefit from either traditional marketing or digital marketing. These are two of the most popular ways to communicate information about your product and services to your potential clients. At the same…
Benefits of Social Media Marketing
It’s not enough to run a business. You’re expected to grow the business. To do that, you need to be able to reach people, and that means that every business ultimately needs a marketing strategy. With the rise of the internet, there are a lot…
Why is a Blog Important for SEO?
Pretty much every website nowadays has a blog. It doesn’t matter how interesting the topic may seem to the outside eye, if the site owner is engaging in search engine optimization, you can almost guarantee that they’ve got a blog on their site. But why is…
How to Optimize Your Google Business Profile (Previously Google My Business)
As of November 2021, Google My Business has a new name. It’s now simply called the Google Business Profile. Regardless of what you call it, optimizing your business profile on Google is an essential part of your local search optimization strategy. We’re going to assume…
Best Direct Mail for Real Estate Investors
Direct mail remains one of the best channels for real estate investors. But it’s also a competitive one. Many neighborhoods receive a significant amount of direct mail from interested investors — and they need to be able to identify the investors who are most trustworthy…
6 Tips for Writing Blogs for Your Local Brand’s Website
Blogging drives 55% more website traffic for businesses that publish consistent content, making it a critical channel for local brand’s growth (HubSpot). Dallas-area companies that adopt a strategic approach see higher engagement, stronger SEO, and more qualified leads. These six actionable tips help you plan,…
6 Digital Marketing Strategies to Help Your Local Brand Thrive
Digital marketing fuels growth: local brand’s that adopt six key strategies grow revenue 2.8× faster than those that lag behind [Deloitte]. These tactics—from branding to data analysis—attract customers, build trust, and convert leads into sales. Let’s dive into 6 digital marketing strategies tailored for your…
What’s Coming in 2020 for Lead Generation? Year End Update
What will be most important for lead generation in 2020? Voice search optimization, paid search opportunities, website speed, rising popularity in social media marketing, and more. Update on how Everyday Media Group is putting its clients first for 2020.
